Business and industry

Sandefjord boasts a vibrant business and entrepreneurial culture, supported by a robust private sector comprising both innovative startups and large companies with international operations. Nearly 80 percent of employees in Sandefjord work in the private sector, placing the municipality well above the national average and making it the county leader in private-sector employment.

Municipal support for business

Sandefjord municipality is dedicated to supporting established businesses, attracting new enterprises, and facilitating startups. Known for its efficient case processing and predictable interactions, the municipality actively fosters a business-friendly environment

Norway's E-commerce hub

Sandefjord is renowned as Norway's capital of online retail. A significant portion of the country's e-commerce activity occurs here. Komplett.no, established in Sandefjord in 1996 as Norway's first online store, introduced e-commerce to the nation and has grown into the Nordic region's largest online retailer.

Industrial areas in Sandefjord:

Sandefjord is home to 16 designated industrial areas: Sukkeskogen, Haugan, Borgeskogen, Sundland, Lillevar, Tassebekk, Fokserød West, Fokserød, Kullerød, Pindsle, Skolmar, Danebuåsen, Kastet/Bekkeveien, Hegna/Kilen, Stub, and Framnes. The city center also serves as a key business district.
Borgeskogen is the largest industrial area by size (1,400 decares), followed by Kullerød and Fokserød.
In terms of employment, the city center is the largest hub, with 8,000 employees within a 10-minute radius. Fokserød/Kullerød (3,500 employees ) and Borgeskogen (2,500 employees) follow.

Sandefjord’s proactive support for businesses, combined with its strong private sector and status as a leader in e-commerce, makes it an attractive destination for entrepreneurs and established companies alike.