Think Big

The pioneering spirit runs deep in Sandefjord’s DNA. Here, risk-taking, thinking outside the box, and learning from failure are embraced and celebrated. Historically, adventurous residents set sail on whaling expeditions, leaving their mark on the world and returning with invaluable experiences and newfound wealth. One such whaler recognized the need for durable boat paint, leading to the founding of Jotun—now Sandefjord’s largest private employer, with operations in over 100 countries.

In Sandefjord, bold ideas are encouraged, failure is viewed as a stepping stone to success, and the community is built on strong support. Whether you're a local or new to the city, you're given the freedom to thrive. Growth here is driven by a diverse business landscape, openness, and a culture of mutual encouragement.